R.O.I (return on investment) is a term most of us hear when we are talking to our financial planners, life insurance agents and or our realtor. However, after hearing this episode I hope R.O.I has a new meaning and sticks with all of you anglers out there. Renegade Outdoor Innovations is a company some of you may or may not be familiar with. If you haven’t had the chance to check out there website just click on their name above and the link will take you on over to their site. If you are a fish head like me you will be filling your cart and drooling over all of the amazing custom painted lures on baits that you use every day.
Drake Herd is the owner and founder of Renegade Manufacturing and Renegade Outdoor Innovations. He joins me on the is episode to go through his journey in the fishing industry and how his passion and entrepreneurial spirit drove him to create a very successful and unique business. Outdoor enthusiasts are always trying to make their passion into their career. Drake has found a successful way to do just that and make going to the office everyday a dream come true. Drake also talks about his competitive fishing career and how he and the Fish Addictions team are bringing you a behind the scenes look at the Cabela’s National Walleye Tour, so you can see what true life is like for these professional anglers.
R.O.I offers a variety of your favorite baits to chase after walleye, muskie, bass, and other types of freshwater fishing in colors that work in your local bodies of water. I have Drake break down exactly the research, color and bait selection that he uses to create such “drippy” lures. Drippy is a term I used throughout the podcast because when I look at the unique color schemes of his baits it is the first word that comes to mind. However, the most interesting and unique product that Drake has been able to manufacture that sets him apart from the competition is he has found a way to make custom color soft plastics with the same quality used on his hard baits. No other company has been able to manufacture such custom colors on soft plastics before. To me and many other anglers in the industry, it is a game changer for what we can throw in any fresh body of water.
It is my hope that after hearing this episode you not only have a new meaning of R.O.I but also can understand the importance of investing in custom painted lures to help you catch more fish. To me that is one of the best “Return On Investments” you can feel comfortable purchasing……..when it comes to fishing at least.
Cheers
Lee
Drakes Instagram. @drake.herd